How to Read 77 BUILDING BLOCKS OF DIGITAL TRANSFORMATION: THE DIGITAL CAPABILITY MODEL PDF

This is not a theory book that discusses the ideas and concepts of digital transformation, but a practical field book that describes the proven digital Capabilities as the building blocks of digital transformation, including an approach to assessment and improvement of the digital capabilities to achieve successful digital transformation. This book therefore caters best for digital 'practitioners'. If you are not a digital practitioner, refer to the book "77 Building Blocks of Digital Transformation: Simply Explained" written for the general public.The Digital Capability Model in this book consists of 12 Mega Capabilities and 77 Capabilities, where a mega capability is comprised of a set of capabilities. This book is organized to describe the 77 capabilities and their maturity levels. A digital capability is defined in this book as an organizational capacity to produce intended business outcome by combining process, people and technology elements in a way that is unique to each organization, and the 77 digital capabilities are described in detail in terms of process, people and technology elements in this book.The Model is comprehensive in scope, making it best suited for those who desire to have a broad understanding of the entire scope of digital transformation and wish to obtain the cross-boundary, multi-disciplinary knowledge across business and technology.The Model covers the following digital capabilities: 1. Digital Customer Experience ManagementDigital Customer Journey ManagementUser ResearchUsability AnalysisUser Experience DesigningUser Experience Testing 2. Social InteractionSocial ListeningSocial Media MarketingSocial Media ServicingOnline Community ManagementRating & Review ManagementContent ModerationSocial Crisis Management3. Digital MarketingDigital Brand MarketingSearch Engine OptimizationPaid SearchContent TargetingAffiliate MarketingOnline AdvertisingDigital Campaign ManagementLead ManagementMarketing Offer ManagementEmail MarketingMobile MarketingMarketing AutomationConversion Rate Optimization4. Digital CommerceOnline MerchandisingShopping Cart & CheckoutPayments & ReconciliationOrder Management & FulfillmentAccount Management & Self-Service5. Digital Channel ManagementChannel Mix & OptimizationCross-Business IntegrationCross-Channel IntegrationMulti-Device Presentation6. Knowledge & Content ManagementKnowledge CollaborationKnowledge Base ManagementContent Lifecycle ManagementDigital Asset ManagementContent Aggregation & SyndicationWeb Content Management7. Customization & PersonalizationCustomer Preference ManagementCustomer Communication ManagementSocial Behaviour ManagementInteraction Tracking & ManagementCustomer Loyalty ManagementDigital Customer Services8. Digital IntelligenceProduct Similarity AnalyticsCustomer InsightsCustomer SegmentationConversion AnalyticsDigital Marketing EffectivenessBig Data AnalyticsWeb AnalyticsReporting & Dashboard9. Digital Data ManagementNon-relational Data ManagementDistributed Data Store ManagementEnterprise SearchMaster Data ManagementData Quality ManagementDigital Data Policy Management10. Digital Infrastructure ManagementOn-Demand ProvisioningUser Interaction ServicesProcess Integration ServicesParallel Processing ServicesFederated Access ManagementDigital Continuity Management11. Digital AlignmentDigital InnovationDigital PlanningDigital GovernanceCross-Boundary CollaborationDigital Journey Readiness12. Digital Development & OperationsDigital Program & Project ManagementDigital Design AuthorityDigital Capability DevelopmentDigital Capability IntroductionDigital Service OperationsDigital Quality Management